Interview-led brand media · Kuala Lumpur

We turn founders into the most trusted face in their category.

[ 00 ] founders. [ 0.0M ] views earned. Zero ad spend. We sit Malaysia's most interesting leaders down, ask what everyone's actually thinking, and build them into a name their market trusts.

Watch the interviews Get a free brand teardown

They agreed to the uncomfortable questions

A seat at the Chainbreaker table.

Tony Fernandes

AirAsia

Catherine Goh

Santan · AirAsia

Henry Ting

TTRacing

Raymond Khue

Oloiya

Gerry Khouri

Bufori Motors

Nicholas Lam

JobStreet

Timothy Tiah

Colony

Jon Lai

Nattome

A new guest every few seconds · hover to pause · click one to read more

[ 00 ] founders on the record · [ 0.0M ] views earned · [ RM 0 ] spent on ads

[ Kelvin, on camera ]

Kelvin TangFounder · Chainbreaker

Why founders let us ask the hard questions

The questions most people are too polite to ask.

I didn't start with a network or a name. I started by doing the one thing polished media won't — asking founders the thing everyone's actually thinking, on camera, and refusing to cut away when it got real.

That's why they say yes. And it's why what comes out doesn't feel rehearsed — it feels like the first honest thing anyone's seen from that brand in years. When a leader is real on camera, the audience feels it. That feeling is the whole product.

Kelvin TangFounder, Chainbreaker

The real problem

Your brand sounds like a press release. And nobody trusts a press release.

You've got the logo, the scale, maybe forty people on the payroll — and not one face anyone would recognise. Customers don't build trust with logos. They build it with people. Until someone can put a human to your brand, you're just another name asking to be believed.

Which problem is yours?

Two ways a brand goes faceless. Two ways we fix it.

Founder-led & SMEs

Nobody knows your face yet.

Your biggest asset is sitting off-camera.

You're doing the work — nobody's seeing it. We make your founder the name people recognise in your category, before your competitors think to try.

A founder interview built around a real hook
Short cuts engineered to travel
A face the market starts to trust

Established & multinationals

You got big and went quiet.

Scale bought you reach and cost you warmth.

Somewhere past a certain size, brands stop sounding human. We put your leadership back in front of people — restoring the trust that scale quietly erodes, without touching your guidelines.

Leadership interviews with editorial weight
On-brand, guideline-safe production
Built to reach the 22–35s who decide

One sit-down becomes a hero film plus [ 8–12 ] short cuts you can run everywhere — for months. That's the leverage: you show up once, and keep showing up.

On set

What a shoot actually looks like.

No crew of fifty. No teleprompter. Just a real conversation, filmed properly — which is exactly why it lands as honest.

On set · clip 01

On set · clip 02

On set · clip 03

On set · clip 04

On set · clip 05

▸ Drop your BTS reels here — paste a YouTube (or Shorts) ID into each tile; they play inline.

In their words

“Add one real sentence from a founder or brand you've worked with. One honest line beats a paragraph of praise.”

Name · Role, Company

▸ SWAP this for a real testimonial. This single block is your fastest credibility unlock.

The offer

Start with a free teardown. Decide from there.

Book a 20-minute fit call and we'll bring a 3-point teardown of how your brand shows up right now, and what one interview would change — yours to keep, whether we work together or not.

We sell position, not performance. We're not an ad house renting you clicks. We build the one thing ads can't — the position of the most trusted face in your category. And you approve every final cut before it's published. Nothing goes live that you're not proud to put your name on.

Claim my free teardown

Last step

Tell us who you are. We'll bring the teardown.

No brief needed. Tell us about your brand and what you'd want to be known for — we'll come back to book the call.

Prefer direct?
WhatsApp · message us
Email · kelvintang@chainbreakeradvisory.com
Instagram · @iamkelvintang